In addition to the website redevelopment, ZaneRay also successfully led the rebranding efforts for Silky Saws, providing a fresh and modern look to their online presence. As part of the rebranding process, ZaneRay seamlessly migrated Silky Saws to a new ecommerce website utilizing the robust tech stack from their parent company VSG. This strategic move not only ensured a seamless transition for Silky Saws’ customers but also empowered VSG to efficiently manage content and product data across multiple brands within their portfolio. ZaneRay’s expertise in web development and branding, combined with the powerful tech stack from VSG, enabled Silky Saws to elevate their online presence and provide an enhanced experience for their customers.
About Silky Saws
Silky Saws, a renowned provider of high-quality Japanese hand saws and cutting tools, has a rich history dating back to its inception in 1919. With a long-standing tradition of craftsmanship and excellence, Silky Saws has become a trusted brand among outdoor enthusiasts, woodworkers, and professionals worldwide. Offering a wide range of durable and high-performance saws, Silky Saws has earned a loyal customer base and continues to be a leading player in the hand tool market.