Torus came to ZaneRay asking for us to help them design and develop a brand-forward, lead generation website that would allow them to communicate both the mission and purpose of the brand while also educating consumers on the benefits and accessibility of renewable energy. The ZaneRay team determined that a headless implementation would serve their team best, allowing them to leverage a more robust CMS to tell their brand stories and create a premium commerce experience to support a premium product that, by nature, requires ongoing research in order to properly educate the buyer to shorten the sales cycle for significant and more  complex purchase decision.

About Torus

Torus is a Utah-based renewable energy company whose on a mission to enable communities and individuals to become their own renewable energy provider. Torus’ Station systems strive to offset nearly all of their customer’s power costs and carbon emissions, making renewable energy accessible to all.