Carhartt has been making durable workwear, outdoor apparel, and gear since 1889 and has become one of the most iconic and recognizable American clothing brands. Not just content to make the best workwear in America, today Carhart’s fabrics are used in all sorts of products from car seat covers to sneakers—collaborating with companies such as Nike, Converse, and Burton.
Carhartt engaged ZaneRay to design an entirely new online offering of branded company gear. ZaneRay closely collaborated with Carhartt to devise a user experience for companies to browse and create a company uniform that includes applying company logos to selected apparel. This unique service and user experience continues as a design collaboration and evolves with added features, products and tools that enable Carhartt customers to create and purchase company uniforms with ease.