ZaneRay specializes in helping brands design and develop digital solutions that integrate unique brand experiences while shopping for products.
Site Analysis

We have a depth of experience across our teams, combining design, technology and shopping analysis to identify opportunities for improving a site’s impact and performance.

  • Competitive Analysis
  • Shopping Evaluation
  • Analytics Assessments
  • Design Audits
  • Site Optimization Audits
  • SEO Evaluation
  • Accessibility Audits
  • Internal Search Analysis
  • User Testing
User Experience Design

Every step of our design process is informed by ecommerce best practices along with years of expertise from our seasoned design team. ZaneRay creates consumer-centric solutions that translate business requirements into inspired branded experiences that build brands and sell products.

  • Design Strategy
  • Information Architecture
  • Content Strategy
  • Wireframes
  • User Journeys
  • Prototyping
  • Data Science
  • Ideation
  • User Testing
Interface Design

With a clearly defined strategy in place, ZaneRay creates flexible design systems that support our partners’ ability to directly manage their site, establishing a sustainable framework that fully supports and extends our design efforts beyond the life of the project.

  • Brand & Identity Systems
  • Style Discovery
  • Illustration
  • Animation
  • Component Design
  • Page Design
  • Accessibility Design
  • Flexible Component Design
  • Design System / Digital Style Guide
  • Design & Development
Interface Programming

Every step of our development process considers how to best support future needs, building sites that are structured to support changing business and brand requirements. To achieve this, we create flexible frameworks and sustainable systems that allow brands to add new features, content experiences, technologies and business services as needed over time.

  • Responsive Development
  • Accessible Web Development
  • Single Page Application (SPA)
  • Progressive Web Application (PWA)
  • Interactive / Web Motion
  • Search Engine Optimization
  • Performance Optimization

ZaneRay started out as an engineering-focused firm, it is a core competency of our agency and we have a highly experienced and seasoned team. As a fully integrated creative and engineering firm, our design team is able to push the boundaries of creativity with the knowledge and support of how to best execute the designs from our engineering group.

  • Third-Party Integrations
  • Hosting
  • Custom Solutions
  • Middleware Connectors
  • Technical Consulting
Customer Success

Establishing an ongoing optimization practice is essential in order to identify and implement new strategies and solutions that continue to drive growth within a brand’s digital channel. Our Customer Success team relies on data-driven insights and expert analysis to identify opportunities for enhancements to the overall user experience, optimizing a brand’s e-commerce site for performance and growth.

  • Site Evaluation
  • Monthly Optimization
  • Custom Workshops
  • Strategic Planning / Consulting Team
  • ADA Compliance
  • Search Engine Optimization
  • Platform Selection
  • Site Speed Optimization
  • eCommerce Strategy
  • User Testing - Mobile App
  • User Testing - Website
  • Research: Virtual Unmoderated User Testing (Website)
  • Research: Moderated User Testing (Mobile App)



Progressive Web Apps

PWA’s bring app-like functionality to modern websites and our team has a significant amount of experience building them. PWA’s provide a faster and better overall user experience, increasing engagement and producing higher conversion rates for transactional sites.


Custom Product Configurators

ZaneRay has designed and developed a number of custom product configurators for many of our brand partners. We have a deep level of expertise in conceptualizing and building shopping tools that enable customers to configure and purchase complicated product sets.


B2B Integrations

B2B solutions have been a part of ZaneRay’s core competency from the very start. Leveraging that depth of knowledge and experience, we’ve discovered new and creative ways to integrate the D2C and B2B experiences for many of our brand partners.


SPA Architecture

A single-page application (SPA) is a web application that dynamically updates the view instead of requesting a new page to load. This architecture decouples the content and presentation layers, allowing our team to create dynamic e-commerce experiences without compromising performance.


Headless Architecture

ZaneRay was an early adopter of headless, having designed a number of headless sites for our partners. We have a significant amount of expertise working in this framework and even won a headless  award for our work with Yeti Cycles.


Headless Accelerator Store

ZaneRay’s headless accelerator store contains all of the foundational building blocks that are required to support and stand up a headless ecommerce site quickly. Leveraging our middleware, brands are able to add future business service applications via API’s as needed.



Middleware serves as the connector of applications and backend services for headless implementations. Whether connecting via APIs or custom endpoints, our middleware provides a quick way to establish data connections between the front and backend services.

Platforms We Develop With

Platforms We Design On