Covercraft

With over 80,000 patterns and growing, Covercraft has been manufacturing quality automobile interior and exterior protection products since 1965, all made in the USA. Their patterns cover car models dating all the way back to the 1917 Model T. As the world’s largest manufacturer of custom-patterned vehicle covers, Covercraft partnered with the ZaneRay Group to take their craft to the Internet with a website that is both customer and vehicle-centric.

Covercraft has expanded their offerings to include hundreds of protection products for vehicles, RV’s, boats, even seat covers for personal aircraft. This custom website allows customers to shop by the vehicle to protect, displaying all products that fit the year, make and model, ensuring a compatible fit. Under the hood, Covercraft is a data-driven framework that while incredibly complex, enables a highly effective shopping experience that quickly serves up directly compatible products.