Duckworth

As a renowned Montana business, ZaneRay has followed and collaborated with Duckworth for many years. Through a partner reintroduction from Tadpull, ZaneRay engaged with the brand to redesign and upgrade their Shopify website. The previous site posed significant functionality, scalability, branding, and maintenance challenges. By upgrading from Shopify to Shopify 2.0 Plus and leveraging ZaneRay’s Borealis Shopify storefront, we established a strong foundation for Duckworth’s brand and vision. This upgrade also empowered their team to make immediate and impactful front-end improvements and take full advantage of the platform's new features.

About Duckworth

Like any true-blue Montana brand, Duckworth was founded on a local ski hill - a ski lift, to be precise. Those fateful conversations between runs formed the cornerstones of their ethos and mission: to create versatile Merino Wool products made exclusively in the USA with Montana-grown wool. Duckworth uses best-in-the-world Merino Wool produced by their co-founders and fourth-generation sheep ranchers from Dillon, Montana. The apparel is designed for exceptional performance while prioritizing stewardship, sustainability, and American craftsmanship