Man riding on a horse wearing a wool jacket

ZaneRay was chosen by CC Filson to spearhead the redesign and re-platforming of their e-commerce site, with the aim of amplifying their online sales capabilities. Our involvement was crucial in helping Filson achieve and surpass their sales objectives, placing them firmly in control of their e-commerce strategy. The success of this project was highlighted when the site won the Multi-Channel Merchant of the Year award in 2011, securing gold in both the eCommerce category for businesses under $20 million and for their catalog in the same segment. This accolade was a testament to the site’s performance, which exceeded online sales projections for three consecutive years.

About CC Filson

CC Filson is a brand steeped in rich history, renowned for its high-quality American-made products that have withstood the test of time. Their search for an e-commerce partner to bolster their online presence led them to collaborate with ZaneRay. This partnership yielded significant online sales growth, contributing to Filson's impressive track record. Eventually, this success led to Filson being acquired by Bedrock Manufacturing, the founders of the Shinola watch brand. While ZaneRay is no longer involved with Filson's digital website, our team takes pride in having played a pivotal role in the brand's prosperous journey.