CC Filson has a brand with rich history and quality American Made products that have stood the test of time. They were looking for an eCommerce partner that could help them more aggressively and effectively sell online. ZaneRay was engaged to redesign and re-platform the site to help Filson realize sales goals and to be in the driver's seat with their eCommerce offering.
Exceeding all expectations in sales, the site also won the Multi-Channel Merchant of the Year award in 2011, taking gold for eCommerce for businesses under $20 million, and gold for their catalog in the same category. Exceeding online sales projections for 3 years running, Filson was eventually purchased by Bedrock Manufacturing, founder of the Shinola watch brand. While ZaneRay no longer works with the Filson digital website, we were thrilled to be a part of their successful history.