Keystone RV

Cougar RV parked in front of a lake with two men fishing on a boat next to it.

ZaneRay was selected by Keystone RV to elevate their online presence, aiming to take their website to a new level of customer engagement. Our task was to design and develop a fresh, more interactive website, which we successfully launched in late fall of 2020. The new KeystoneRV website achieved all the set goals, notably empowering their team to manage the site continuously without needing developer support. Furthermore, we developed a Progressive Web Application (PWA) for Keystone’s dealer sales personnel. This app, integral to Keystone's digital strategy, is designed to educate, incentivize, and reward dealers for their sales, and has seen significant adoption by dealer teams, enhancing Keystone's direct dealer relationships and communication.

About Keystone RV

Keystone RV holds the distinction of being the #1 manufacturer of towable recreational vehicles in North America. As an industry leader, Keystone has consistently stayed ahead of the curve through continuous product innovation, exceptional customer experience and support, creative marketing, and effective use of digital channels. Their commitment to staying at the forefront of the industry is evident in their proactive approach to digital engagement and dealer support, underscoring their dedication to both end-users and business partners. Keystone RV's success story is marked by their ability to adapt and lead in a competitive and ever-evolving market.