Panhandle

ZaneRay collaborated with Westmoor Manufacturing to develop new websites for two of their brands, Panhandle and Rock & Roll Denim. The project involved transitioning them from a hard-coded, inflexible platform to Shopify Plus, enabling more efficient modular content management and simplifying product data management. ZaneRay implemented a robust content management system (CMS) that empowered their team to easily manage content, utilize advanced filtering capabilities, and deliver an enhanced user experience. We look forward to continuing our partnership with Westmoor Manufacturing and supporting their family of brands.

About Panhandle

Founded in 1946, Panhandle is the original western wear brand, rising to prominence as the creator of the pearl snap shirt. The brand still honors its authentic cowboy inspiration through its impactful style details, western prints, and supreme fit. The brand features cool, comfortable shirts and outerwear for both men and women. World Champion belt buckle or not, Panhandle’s premium product makes every customer feel like a winner.