The James Brand
The James Brand was born in 2012 by a group of designers who wholeheartedly believed that they could and should make a better knife, one that they wanted to use. The James Brand not only did that for knives, but they have also made other everyday carry tools that are inspired by that same philosophy. Their products are all made with premium materials, a minimalistic design aesthetic, and a clear attention to detail.
The James Brand came to ZaneRay with a site that looked great but lacked the benefits of what a highly branded and optimized e-commerce site can do when the systems and technologies support a fully integrated branded shopping experience. The ZaneRay team leveraged our deep expertise in e-commerce best practices to push further creatively, translating The James Brand experience into a website optimized for commerce.