Industry Vertical

The RV and powersports industry is rapidly evolving, driven by changing customer expectations, complex product ecosystems, and the need for strong dealer relationships. we help RV and powersports leaders unlock new growth by building flexible, future-proof platforms tailored to the industry's unique needs.

As we continue to focus on the voice of the consumer and removing barriers of entry, we partnered with ZaneRay to identify a key decision point for consumers that was not being fully optimized in our web experience. When we looked at our website performance, these pages did well and had some of our highest conversion, but we knew they could be better. ZaneRay crafted an excellent plan for us to learn, design, implement and test a new approach to these pages, which has paid off in efficiency, bounce rate and time on site. We are incredibly thankful for our partners at ZaneRay, who always take a consumer centric view of our business and provide recommendations and guidance to ensure we are delivering the optimal digital experience.

Denise Chariya, Director of Marketing, THOR Industries