We are happy to announce that The ZaneRay Group was selected as the winner of the ‘Yotpo Best Big Commerce Agency Partner Award 2020’ for our work on the Black Diamond site. The Yotpo awards recognize their partners for their collaborative spirit, innovative strategies, and the work that they’ve done to create captivating eCommerce experiences that drive growth.
Black Diamond’s loyal customers are not only fans of the brand, they’re a tight-knit community of outdoor enthusiasts. To harness this passion, Black Diamond was looking to revamp their site and allow customers to truly experience their brand beyond simply making purchases. They partnered with The ZaneRay group, who created a headless BigCommerce website that offered up a new way to experience the brand, explicitly presenting two paths upon site entry: “Shop” and “Experience.”
Black Diamond had invested heavily in brand stories and content, but they were lacking a platform to present those stories in a dynamic way onsite. ZaneRay recommended Yotpo's solutions for Reviews and Visual UGC to integrate brand stories into the overall shopping experience, allowing shoppers to get in on the conversation themselves and fostering community and trust. Zaneray integrated Yotpo to display average star ratings at the category level, providing shoppers with valuable information as they browse between products while also presenting custom filters to help shoppers easily find reviews with critical information.
Thank you to Black Diamond, Yotpo and BigCommerce for your partnership and collaboration in bringing this site to life. Additionally, thank you to Yotpo for being such a great partner as well as presenting us with this award. It is an honor to be recognized for our work and we thank you for it.