Black Diamond

Two people hiking in snowy mountains using Black Diamond Equipment

Black Diamond teamed up with ZaneRay for the design and development of a new headless e-commerce website. Our goal was to offer a modern and adaptable tech stack to enhance their ongoing and future brand projects. At ZaneRay, we developed a design system to aid Black Diamond in crafting a more branded shopping experience. This system brings their community and ambassador narratives to the forefront, integrating these stories seamlessly into the overall shopping experience on the site, thus redefining the way their products are presented and engaged with.

About Black Diamond

The origins of Black Diamond trace back to the late 1950s, rooted in the innovative endeavors of Yvon Chouinard, who began by hand-forging pitons and selling them from his car in Yosemite. This spirit of innovation marked the genesis of the Black Diamond brand, which emerged when assets of Chouinard Equipment Ltd. were acquired by former company employees and external investors, relocating from Ventura, CA to Salt Lake City to be nearer to the mountains. From humble beginnings with an anvil and hammer in a backyard, Black Diamond has evolved into a global entity with a presence across three continents. As a company of users who embody the lifestyle their products represent, Black Diamond remains deeply committed to climbing and skiing, continually pushing the envelope in producing high-quality gear for adventures on rock, ice, and snow.