ZaneRay has always been passionate about working with Montana-based brands. We are also excited to be a part of launching the first direct-to-consumer site for Oboz. With a mantra of ‘True To The Trail’, Oboz is helping inspire others to ‘lace up’ and explore their own beautiful backyards.

About Oboz

Oboz is a brand that was born out of a deep appreciation and love for their beautiful backyard, with numerous mountain ranges within a stone’s throw from their hometown, they go to work each day with the goal of doing their best to live up to this gift. The name itself was inspired by their locale - ‘Oboz’ is short for ‘Outside + Bozeman’, which is where the company was founded in 2008 and still operates today. Their deep love of the trail has given them a focused approach to designing footwear. They simply design the footwear that they want to wear. Additionally, Oboz has been offsetting carbon emissions and planting a tree for every pair of Oboz sold since they launched the brand. They continue to formalize and expand their sustainability practices because they believe that it is the right thing to do.