We were approached by Yeti Cycles to design and build a new website that aligns with their enhanced branding and e-commerce objectives. In response to their recent rebranding initiative, we developed a new headless website to better showcase their fresh designs, systems, and backend functionality. Our goal was to empower the Yeti Cycles team to manage their website more effectively and independently. Our collaboration with Yeti Cycles is ongoing; we provide continuous design and development support, allowing them to concentrate on their passion: creating and riding bikes.
About Yeti Cycles
Yeti Cycles maintains a straightforward philosophy: they craft bikes they themselves are eager to ride. Known for producing the most successful and technologically advanced full-suspension mountain bikes globally, Yeti Cycles has fostered a culture that relentlessly pushes the limits of biking. They have a trove of accolades to back this up, including sponsoring some of the world’s top riders who frequently top podiums and hold numerous world titles. This commitment to excellence and innovation in biking is at the core of everything they do.