Yeti Cycles has a pretty simple philosophy, they build bikes they want to ride. They also have the reputation of making the winningest and most advanced full suspension mountain bikes in the world. Yeti has created a culture that continues to push the boundaries of what can be done on a bike and they have the medals to prove it, sponsoring some of the best riders in the world who regularly stand at the top of the podium and hold multiple world titles.
Yeti Cycles reached out to ZaneRay to design and build a new site that would better support their branding and e-commerce needs. Having just gone through a rebranding effort, ZaneRay created a new headless site to better support the new designs, systems and backend functionality, with the goal of enabling the Yeti team to manage their site more directly. We continue to work closely with the Yeti team, providing ongoing design and development support so that they can focus on doing what they love the most, making and riding bikes.